da.paper is an independent editorial platform based in Paris, focused on contemporary architecture, minimal design and visual culture. Driven by a clear vision, with a sharp selection: Less, but better. Featuring the work of renowned houses as well as emerging and experimental labels, alternative music, and design projects with high aesthetic quality (firmitas, utilitas, venustas).

JAMES FRANCO INTRODUCING COACH FRAGRANCE FOR MEN / WATCH THE FILM

by ARCSTREET.COM September 14 2017, 11:30 FASHION - ADVERTISING CAMPAIGNS

JAMES FRANCO INTRODUCING COACH FRAGRANCE FOR MEN / WATCH THE FILM

“James is the quintessential-cool Coach guy,” said Stuart Vevers, Coach’s creative director.

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James Franco stars in the Coach For Men fragrance advertising campaign.

Discover Coach’s new men’s scent in stores and online at Coach.com

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DA.PAPER operates independently, guided by curiosity, coherence, and a commitment to aesthetic and intellectual rigor. More than a publication, it functions as a notebook of references, a space for observation, inspiration, and documentation for creatives, professionals, and enthusiasts alike. Driven by a clear vision and a sharp selection: less, but better. Each project is carefully chosen for its relevance, perspective, and ability to inspire. All visual content remains the property of its respective owners. If you are the rightful owner of any work and wish for it to be removed or credited differently, please contact us. Made with love.