da.paper is an independent editorial platform based in Paris, focused on contemporary architecture, minimal design, fashion and visual culture. Driven by a clear vision, with a sharp selection: Less, but better. Featuring the work of renowned houses as well as emerging and experimental labels, alternative music, and design projects with high aesthetic quality (firmitas, utilitas, venustas).

GUCCI - CRUISE 2015 AD CAMPAIGN by MERT & MARCUS

by ARCSTREET.COM November 29 2014, 11:38 FASHION - ADVERTISING CAMPAIGNS GUCCI

gucci-cruise-2015-campaign-mert-marcus-arcstreet-mag.jpg

Gucci - cruise 2015 ad campaign by mert & marcus.

Flora prints, Bamboo handle, mature leather are the main materials of this cruise 2015 collection photographed by the duo Mert & Marcus. "For the Cruise 2015 season, Creative Director Frida Giannini has collaborated with artist Kris Knight on a reworking of the most iconic Gucci print. Flora takes on new meaning in Kris Knight’s subversive reading of the floral bouquet – featuring nocturnal blossoms revolving around the moonflower. Symbolic blooms – each with a unique Roman story – reach their height at night, dawn or dusk."

Kris Knight said, “For my Flora reinterpretation, I wanted to create a painting that paid homage to Accornero’s delicate original by utilizing his symmetrical composition but to create a strong, feminine, magical and quietly dangerous Flora of my own. I referenced ancient pagan Rome, picking plants that women of this time used to command power".

+ via www.Gucci.com

gucci-cruise-2015-campaign-mert-marcus-arcstreet-mag-2.jpg